Revenue

Customer Cohort Monetization

A data-driven strategy that identifies and maximizes revenue from specific customer segments based on acquisition timing, behavior patterns, and lifetime value metrics. Essential for optimizing marketing ROI and product development priorities.

Net Dollar Retention

The percentage of recurring revenue retained from existing customers over time, including expansion, contraction, and churn. The most important metric for SaaS business health and valuation.

Predictive Value Management

The application of predictive analytics to proactively identify and capture potential value opportunities with customers before they fully materialize. Critical for maximizing customer lifetime value and competitive advantage.

Revenue Behavior Index

A scoring system that quantifies customer behaviors most predictive of future revenue potential, enabling targeted interventions to encourage high-value behaviors. Essential for optimizing product design and marketing for revenue growth.

Revenue Experience Optimization

A holistic approach to maximizing revenue by optimizing all aspects of the customer's buying experience across touchpoints. Critical for maximizing conversion, retention, and pricing power.

Value-Based Pricing

A strategy that sets prices primarily based on the perceived value to the customer rather than on the cost of the product or competitive prices. Essential for maximizing profit margins and aligning price with customer outcomes.