Product Strategy

Customer Pathway Expansion

A methodology for identifying and capturing adjacent customer needs along natural user journeys to expand product scope and customer value. Essential for strategic growth and competitive defensibility.

Product-Data Strategy

An approach that integrates product development with data strategy to create products that generate valuable data assets while delivering customer value. Essential for building data network effects and competitive moats.

Revenue Behavior Index

A scoring system that quantifies customer behaviors most predictive of future revenue potential, enabling targeted interventions to encourage high-value behaviors. Essential for optimizing product design and marketing for revenue growth.

Value Gap Analysis

A systematic methodology for identifying the gaps between current customer value delivery and potential value that could be delivered through product, service, or experience enhancements. Essential for strategic product development and competitive differentiation.