Marketing

Association of Communications Managers

A professional organization for executives who oversee corporate communications, public relations, and marketing functions, providing best practices, professional development, and industry standards.

Association of Digital Marketing Analytics Researchers

A professional organization for academics and industry experts who study consumer behavior, campaign effectiveness, and data-driven decision making in digital marketing contexts.

Association of International Product Marketing and Management

A global professional organization for product managers and marketers that establishes best practices, provides certification, and facilitates knowledge exchange across industries and regions.

Center for Marketing Research and Media Consumption

A research facility that studies consumer behavior, advertising effectiveness, media usage patterns, and marketing strategy across various industries and demographic segments.

Customer Relationship Management

A technology-driven strategy and system that organizes, automates, and synchronizes sales, marketing, customer service, and technical support processes. CRM systems help businesses track interactions with customers, analyze data, and improve relationships to drive sales growth and retention.

Customer Experience

The sum of all interactions a customer has with a company throughout their relationship, including pre-purchase research, sales process, product usage, and customer service. CX management involves designing and optimizing these touchpoints to create consistent, positive experiences that build loyalty and advocacy.

Digital Media Buyers Association

A professional organization representing individuals and companies involved in the purchasing and placement of digital advertising. DMBA establishes industry standards provides professional development resources advocates for transparency conducts market research and develops best practices for digital media buying helping members navigate the complex digital advertising ecosystem optimize campaign performance ensure brand safety and achieve return on advertising investments.

Enhanced Audience Yield Targeting

A digital advertising approach that optimizes ad placements audience targeting and pricing strategies to maximize publisher revenue and advertiser effectiveness. EAYT analyzes audience data implements real-time bidding optimizes ad formats personalizes content placement evaluates performance metrics and applies machine learning algorithms increasing advertising effectiveness publisher revenue user engagement and conversion rates through sophisticated targeting strategies that match appropriate advertising content with receptive audience segments based on behavioral contextual and demographic factors.

Fear Of Missing Out

The apprehension that others might be having rewarding experiences from which one is absent. This social anxiety has become increasingly recognized in digital culture and marketing psychology.

Healthcare Strategic Planning and Marketing

A business discipline focused on developing long-term organizational goals, market positioning, and growth strategies for hospitals, health systems, and medical service providers.

Integrated Marketing and Sales Business Strategy

A comprehensive approach to aligning customer acquisition, relationship development, and revenue generation through coordinated marketing programs and sales processes.

Life Insurance Marketing and Research Association

A professional organization that provides research, consulting, and educational services to life insurance and financial services companies to improve marketing and distribution effectiveness.

Operational Marketing and Customer Service Management

An integrated approach to promoting products, engaging prospects, managing relationships, and resolving issues throughout the customer journey and lifecycle.

Purpose-Based Marketing

A strategic approach that aligns marketing with the organization's core purpose and social impact, appealing to values-driven customers. Increasingly essential for brand differentiation and customer loyalty.

Pay Per Click

An internet advertising model used to drive traffic to websites where an advertiser pays a publisher when the ad is clicked. PPC allows advertisers to place ads in search engine results social media platforms and on other websites paying only when a user actually clicks through providing a measurable return on investment.

Search Engine Optimization

The practice of increasing the quantity and quality of traffic to a website through organic search engine results. SEO involves technical website optimization, content creation, keyword research, and building high-quality backlinks to improve a site's visibility and ranking in search engines like Google.

Social Media Governance and Worldwide Workflows

A framework for managing social media operations across global organizations with consistent policies content strategies and workflow processes. SMGWW addresses regulatory compliance brand consistency crisis management and operational efficiency in multinational social media programs.

Voice of Customer

A research technique that captures detailed customer preferences, expectations, and aversions, used in product development and marketing to ensure offerings meet customer needs.

What's In It For Me

A concept recognizing that people are motivated by self-interest and need to understand personal benefits. Essential in marketing, change management, and persuasive communication.