Business Strategy

Explore all acronyms related to Business Strategy

2 acronyms with tag “Business Strategy”
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CX

Customer Experience

The sum of all interactions a customer has with a company throughout their relationship, including pre-purchase research, sales process, product usage, and customer service. CX management involves designing and optimizing these touchpoints to create consistent, positive experiences that build loyalty and advocacy.

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IMSBS

Integrated Marketing and Sales Business Strategy

A comprehensive approach to aligning customer acquisition, relationship development, and revenue generation through coordinated marketing programs and sales processes.