EDLP

Everyday Low Pricing

A retail pricing strategy where a store offers consistently low prices rather than relying on frequent sales promotions or discounts. EDLP maintains stable pricing reduces price fluctuations eliminates promotional cycles simplifies pricing strategies minimizes advertising costs and increases operational efficiency helping retailers build customer trust improve demand predictability optimize inventory management simplify operations reduce marketing expenses and compete effectively on consistent value rather than temporary deals through sustained margin compression across product assortments.